RPM Pop up in Retail Focus Magazine

RPM Pop Up featured in Retail Focus Magazine. Michelle Morris was quoted: ‘Pop-up shops create tangibility for brands and therefore build relationships based on a physical experience and interaction with that brand or product,’ says Michelle Morris of RPM Pop Up. ‘This is why more and more internet sites are moving into retail and multichannel, as pop-ups are able to convey brand personality, create engaging experiences and as a result help build brand affinity,’ she says.