UK TV Pop Up Shop - Soho, London

RPM Pop Up was approached to create their first ever UK TV Pop Up shop. The main goal was to raise awareness, create excitement and attract viewers to UKTV’s latest freeview channel “Really” a reality TV channel, targeted mainly at women.

We found a great venue in an existing working salon in trendy Soho, London. The salon received a major facelift and got taken over for a week to host 'The Really Buff Boutique'.

RPM Pop Up created the first ever pop up salon where customers were pampered with free beauty treatments and refreshments including spray tanning, waxing and fish pedicures.

The Salon was fully booked for the whole week by the end of the second day.

2130 Facebook likes and followers.

An online frenzy to book a free treatment with great coverage by celebrities and well-known bloggers.

Mary Kay Pop Up Shop, Cardiff

Mary Kay is the USA’s No.1 best selling skincare and make-up cosmetic brand. The main objective was to create an eye catching, interactive consumer experience to raise awareness of the brand in the UK in the form of their first pop-up shop experience.

RPM Pop Up helped to create a girl’s paradise in the form of a temporary store in Cardiff. The experience consisted of make-up and skincare stations, screens for consumers to complete their own virtual make-over, mocktails were offered and consumers were invited to have their photo taken to showcase their new look and be entered into an on-line competition to win Mary Kay products.

An extremely successful campaign which promoted brand awareness in the UK. Across 2 days:

380 consumers took part in the pop-up shop experience and gave their details for follow-up communication. 

120 participants had their photo taken and entered in to the on-line competition. 

6420 votes casted.