RPM Pop Up was approached to create their first ever UK TV Pop Up shop. The main goal was to raise awareness, create excitement and attract viewers to UKTV’s latest freeview channel “Really” a reality TV channel, targeted mainly at women.
We found a great venue in an existing working salon in trendy Soho, London. The salon received a major facelift and got taken over for a week to host 'The Really Buff Boutique'.
RPM Pop Up created the first ever pop up salon where customers were pampered with free beauty treatments and refreshments including spray tanning, waxing and fish pedicures.
The Salon was fully booked for the whole week by the end of the second day.
2130 Facebook likes and followers.
An online frenzy to book a free treatment with great coverage by celebrities and well-known bloggers.
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