Benefits of Pop Up to Landlords

There is always a lot of coverage of the benefits of Pop Up to brands and retailers. Benefits vary between giving a tangible experience for consumers, to an opportunity to leverage PR around the buzz pop up shops create, really lifting the profiles of the relevant brands. But there is a very inviting advantage for landlords to make their vacant properties available for short term lets.

Pop-up retail allows landlords with empty property to find a temporary use of their property. This in return will enable them to secure empty property business rate relief on a property with a rateable value of over £15,000 per year.  If the temporary occupation of the previously empty property lasts more than 6 weeks and a day, the landlord will receive an additional 3-6 month period of empty property rate relief.

Consequently, it pays for the landlord to let a property on a temporary basis for a minimal rent to temporary tenant who in turns covers the service charge and rental fees. It can be therefore a win-win for both new businesses/brands and landlords.