RPM Pop Up worked with international disaster relief charity, Shelterbox, who delivers
emergency shelter, warmth and dignity to people affected by disaster
worldwide, to open a pop up shop in Regent Street, London.
The main aim was to raise money and awareness of their lifesaving work of providing shelter for families who have been affected by disasters.
The shop was filled with donations from A-list celebrities such as Dame Helen Mirren & Kevin Spacey. A screen was linked up to the eBay site to allow people to bid live on the donated items they had their eye on. Celebrity Jameela Jamil performed an exclusive DJ set at the VIP launch party.
An extremely successful campaign which raised thousands of pounds for Shelter Box. The activity had amazing PR coverage which raised awareness for this great cause.
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