Pretty Polly Pop Up Shop - Knightsbridge, London

Tight manufacturer Pretty Polly wanted to create a Pop Up shop leveraging the media attention of London Fashion Week and gain awareness and a buzz around the brand. Pretty Polly products are predominantly sold online and in selective Department stores. The brand has never had their own bespoke high street retail outlet.

A specially created week long pop-up store was delivered by Pop Up specialists, RPM Pop Up. The shop was situated on a street corner of fashion hot spot, Knightsbridge housing a complete range of Pretty Polly, House of Holland and Aristoc tights. In addition to the product on offer the venue played host to a photographic studio, chill out area and offered a range of free beauty treatments.

The pop-up was marketed by a street team on the day, comprised of Pretty Polly tight clad models on roller blades. Those venturing inside could enjoy complimentary manicures and pedicures from Wah Nails, read a daily London Fashion Week newspaper, enjoy free drinks and enter a competition to become Pretty Polly’s next brand ambassador. 

‘The Hunt for Legs Eleven’ competition – primarily a Facebook initiative – was brought to life by celebrity photographer Boyd Alexander who was booked to take free snaps of prospective candidates and model scouts from Leni’s modelling agency checking out the footfall into the venue. The photographs were uploaded to a dedicated Facebook page and public voting and a panel of experts (including fashion designer Henry Holland) will select the ultimate winner. The chosen brand ambassador will then walk a away with a one year modelling contract with Leni’s modelling agency, £1,000 worth of River Island vouchers and free tights for a year.

• 558 pairs of legs were uploaded to the Facebook page.

• 162,511 and counting votes casted.

• 45,796 Youtube views.

UK TV Pop Up Shop - Soho, London

RPM Pop Up was approached to create their first ever UK TV Pop Up shop. The main goal was to raise awareness, create excitement and attract viewers to UKTV’s latest freeview channel “Really” a reality TV channel, targeted mainly at women.

We found a great venue in an existing working salon in trendy Soho, London. The salon received a major facelift and got taken over for a week to host 'The Really Buff Boutique'.

RPM Pop Up created the first ever pop up salon where customers were pampered with free beauty treatments and refreshments including spray tanning, waxing and fish pedicures.

The Salon was fully booked for the whole week by the end of the second day.

2130 Facebook likes and followers.

An online frenzy to book a free treatment with great coverage by celebrities and well-known bloggers.

Mary Kay Pop Up Shop, Cardiff

Mary Kay is the USA’s No.1 best selling skincare and make-up cosmetic brand. The main objective was to create an eye catching, interactive consumer experience to raise awareness of the brand in the UK in the form of their first pop-up shop experience.

RPM Pop Up helped to create a girl’s paradise in the form of a temporary store in Cardiff. The experience consisted of make-up and skincare stations, screens for consumers to complete their own virtual make-over, mocktails were offered and consumers were invited to have their photo taken to showcase their new look and be entered into an on-line competition to win Mary Kay products.

An extremely successful campaign which promoted brand awareness in the UK. Across 2 days:

380 consumers took part in the pop-up shop experience and gave their details for follow-up communication. 

120 participants had their photo taken and entered in to the on-line competition. 

6420 votes casted.

Shelterbox Charity Pop Up Shop - Regent Street, London

RPM Pop Up worked with international disaster relief charity, Shelterbox, who delivers emergency shelter, warmth and dignity to people affected by disaster worldwide, to open a pop up shop in Regent Street, London.

The main aim was to raise money and awareness of their lifesaving work of providing shelter for families who have been affected by disasters.

The shop was filled with donations from A-list celebrities such as Dame Helen Mirren & Kevin Spacey. A screen was linked up to the eBay site to allow people to bid live on the donated items they had their eye on. Celebrity Jameela Jamil performed an exclusive DJ set at the VIP launch party.

An extremely successful campaign which raised thousands of pounds for Shelter Box. The activity had amazing PR coverage which raised awareness for this great cause.