Pretty Polly Pop Up Shop - Covent Garden, London

Following the success of the pop-up shop in Knightsbridge, Courtaulds wanted to open a temporary retail unit for 4 months over the Christmas period, allowing them to test customers behavior and the popularity of 4 of their key brands under one roof instead of predominately being sold via concessions.

RPM Pop Up found a fantastic unit in Covent Garden, London. It was a perfect match for the Christmas period due to its demographic and high footfall throughout the winter months.

As the Pretty Polly temporary store coincided with the launch of the latest collection of House of Holland for Pretty Polly – fronted by UK super star Jessie J our strategy was to engage customers with how empowered women feel wearing Pretty Polly tights, and this message was brought to life throughout the shop environment .

This resulted in an extremely successful campaign which attracted high footfall. Sales figures tripled in 3 months. Lots of PR was created alongside a wonderful buzz for the brand.

Pretty Polly Pop Up shop in Central Avenue Market Building at Covent Garden

Pretty Polly Pop Up Shop

Open for 4 months over the run up to Christmas period 2011/12

Christmas window display

Central Display unit in the Pretty Polly Pop Up Shop

Downstairs at the Pretty polly Pop Up Shop. We had Gossard and Berlei display alcoves

Muse TV Launch party, Central London

RPM Pop up recently managed the glitzy launch party of a new fashion TV channel, The Muse.tv. The launch party took place at the Swarovski Crystallized Lounge in London’s West End and guests were treated to Mahiki coconut rum cocktails, and entertained by renowned DJ Bipling as well as an acoustic set by The Ruby Tones. VIP guests included Vanessa Feltze, Lizzy Cundy, Binky and Gabriella from Made in Chelsea amongst others. The event was sponsored by Schwarzkopf Live Colour and Schwarzkopf got 2 be.
The Muse.tv is a fashion community for style savvy young women. Edited by Simon Glazin, Cosmopolitan Magazine’s male blogger of the year 2011, The Muse.tv offers weekly fashion videos, daily and weekly written features, style tips, competitions and live fashion event coverage.

Photography by Theo Botha Photography: www.theobotha.co.uk

Cara and Billy from TOWIE

Binky Felstead, Gabriella 'Gabilicious' Tristao and Gabriella Ellis from Made in Chelsea

Bip Ling being interviewed by MuseTV

Model and Dj Bip Ling

The very Simon G with Lydia from TOWIE

Binky from Made in Chelsea

Boden Pop Up Shop - Oracle Shopping Centre, Reading

High end woman's clothing brand, Boden, have two retail units in London. However, they are predominantly an on-line shop. RPM Pop Up was briefed to find a suitable location which matched their target audience and demographic to allow them to trial a shop outside London.

We found a prime retail unit at the Oracle Shopping Center in Reading to showcase their women’s clothing range, accessories and mini-Boden ranges.

We created a temporary store within The Oracle  for a 3 month lease period. We also recruited and employed retail staff which were trained on the Boden brand to run the shop.

An extremely successful campaign which promoted brand awareness to Boden’s target audience and delivered a speedy return on investment. Great PR and a buzz around the brand was created as a result of the Pop Up Shop.

UK TV Pop Up Shop - Soho, London

RPM Pop Up was approached to create their first ever UK TV Pop Up shop. The main goal was to raise awareness, create excitement and attract viewers to UKTV’s latest freeview channel “Really” a reality TV channel, targeted mainly at women.

We found a great venue in an existing working salon in trendy Soho, London. The salon received a major facelift and got taken over for a week to host 'The Really Buff Boutique'.

RPM Pop Up created the first ever pop up salon where customers were pampered with free beauty treatments and refreshments including spray tanning, waxing and fish pedicures.

The Salon was fully booked for the whole week by the end of the second day.

2130 Facebook likes and followers.

An online frenzy to book a free treatment with great coverage by celebrities and well-known bloggers.

Shelterbox Charity Pop Up Shop - Regent Street, London

RPM Pop Up worked with international disaster relief charity, Shelterbox, who delivers emergency shelter, warmth and dignity to people affected by disaster worldwide, to open a pop up shop in Regent Street, London.

The main aim was to raise money and awareness of their lifesaving work of providing shelter for families who have been affected by disasters.

The shop was filled with donations from A-list celebrities such as Dame Helen Mirren & Kevin Spacey. A screen was linked up to the eBay site to allow people to bid live on the donated items they had their eye on. Celebrity Jameela Jamil performed an exclusive DJ set at the VIP launch party.

An extremely successful campaign which raised thousands of pounds for Shelter Box. The activity had amazing PR coverage which raised awareness for this great cause.