Following the success of the pop-up shop in Knightsbridge, Courtaulds wanted to open a temporary retail unit for 4 months over the Christmas period, allowing them to test customers behavior and the popularity of 4 of their key brands under one roof instead of predominately being sold via concessions.
RPM Pop Up found a fantastic unit in Covent Garden, London. It was a perfect match for the Christmas period due to its demographic and high footfall throughout the winter months.
As the Pretty Polly temporary store coincided with the launch of the latest collection of House of Holland for Pretty Polly – fronted by UK super star Jessie J our strategy was to engage customers with how empowered women feel wearing Pretty Polly tights, and this message was brought to life throughout the shop environment .
This resulted in an extremely successful campaign which attracted high footfall. Sales figures tripled in 3 months. Lots of PR was created alongside a wonderful buzz for the brand.
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| Pretty Polly Pop Up shop in Central Avenue Market Building at Covent Garden |
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| Pretty Polly Pop Up Shop |
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| Open for 4 months over the run up to Christmas period 2011/12 |
Christmas window display
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| Central Display unit in the Pretty Polly Pop Up Shop |
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| Downstairs at the Pretty polly Pop Up Shop. We had Gossard and Berlei display alcoves |
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