High end woman's clothing brand, Boden, have two retail units in London. However, they are predominantly an on-line shop. RPM Pop Up was briefed to find a suitable location which matched their target audience and demographic to allow them to trial a shop outside London.
We found a prime retail unit at the Oracle Shopping Center in Reading to showcase their women’s clothing range, accessories and mini-Boden ranges.
We created a temporary store within The Oracle for a 3 month lease period. We also recruited and employed retail staff which were trained on the Boden brand to run the shop.
An extremely successful campaign which promoted brand awareness to Boden’s target audience and delivered a speedy return on investment. Great PR and a buzz around the brand was created as a result of the Pop Up Shop.
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