Mary Kay is the USA’s No.1 best selling skincare and make-up cosmetic brand. The main objective was to create an eye catching, interactive consumer experience to raise awareness of the brand in the UK in the form of their first pop-up shop experience.
RPM Pop Up helped to create a girl’s paradise in the form of a temporary store in Cardiff. The experience consisted of make-up and skincare stations, screens for consumers to complete their own virtual make-over, mocktails were offered and consumers were invited to have their photo taken to showcase their new look and be entered into an on-line competition to win Mary Kay products.
An extremely successful campaign which promoted brand awareness in the UK. Across 2 days:
380 consumers took part in the pop-up shop experience and gave their details for follow-up communication.
120 participants had their photo taken and entered in to the on-line competition.
6420 votes casted.
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